How can a small local business with no marketing budget use...

Perception

Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.

as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.

Why do people hate fat people so much, even people who aren't exactly supermodels themselves? It seems like such a deep, passionate hatred, like they're offended by fat people just existing. Fat people didn't do anything to them, so why hate them?

Place

Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:

Good marketing is doing this well.

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Product

If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.

People

My dog is 2 weeks old. He's not eating, moving and always sleeping and I can't take him to a vet. What should I do?

AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)

Processes

Price

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How can a small local business with no marketing budget use social media to attract more customers?

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